How Can I Use Postcards for Promotion?

In participating in Jennifer Chiaverini's postcard promotion for her last book and hearing about her  postcard/pin pal promotion for Sonoma Rose, I began to wonder how I can further use my postcards for Tales of Adventure & Discovery (a children's anthology of poems and stories).  I had them printed when the book was published and have been using them ever since.

Send postcards when announcing events.
Send postcards when writing to friends and colleagues.
Pass them out at book signings.
Give to friends to send out, along with a small gift, as Jennifer does with her pins.
Include them with a book purchase.

I'm trying to discover some new and creative ways to further use these postcards.

More Postcard Promotion the Jennifer Chiaverini Way

Jennifer Chiaverini is promoting her next book, Sonoma Rose, with her "postcard and pin pal" technique.  I participated in the promotion for her last book, but didn't hear about this one until after her quota of readers signed up.

For distributing the postcards Jennifer sends them, each volunteer receives a limited edition Sonoma Rose pin.  This certainly is a fun way to promote...for the author and the volunteers.

Jennifer is author of the Elm Creek Quilts series.

Do you promote with postcards?  Do you have any interesting techniques for distributing them?

Using a Blog to Promote Your Book

Getting the word out about your upcoming book becomes an important aspect of sales.  Your ability to do this is important when you offer a book to a publisher or promote your own self-published one.  In fact, most publishers these days look for your information about your ability to promote when you send them a proposal.

Starting a blog about your book has become very popular.  The time to start it is long before the book is published.  In fact, many authors use a blog to talk about their book before it's submitted to a publisher or they have it in print or e-book form.

However, when doing this, make sure it's a book whose idea can't be stolen.  Give out hints, but not the unique aspects.  Develop curiosity and interest, but retain the details.

I'm developing a blog, Plymouth, NH...250th Anniversary, for my upcoming book, Plymouth of Yesteryear, a compilation of my previously published columns and articles (of which I've retained the rights) for newspapers and magazines about the history of the Plymouth, NH area.  I've pondered on this idea for quite some time but never got the wheels in motion.  Yes, I did approach a regional publisher, only to have him tell me he didn't think there was wide enough readership for it to be worthwhile for him.

In 2012, Plymouth, the town where I live, will be celebrating it's 250th anniversary.  This seems to be the appropriate time for publication.  Also, I've decided upon self-publication. (I've done this before with a children's anthology of my previously published stories.)  It seems practical since a local printer, who helped me with the other book, has print on demand capabilities.  Thus, I don't have to contract for multiple copies and put out extensive funds.

I can promote the book along with activities and events sponsored by the local historical society.  I can give talks to local groups.  I can hold book signings at local bookstores and other places of business.  I can provide workshops on history and writing.

I'm starting with my blog to begin promotion and for referring interested parties.  They can watch the progress of my book.  Also, I can begin to take pre-orders.

So...think about using your blog or setting up one to begin promotion of your book, too.  Many well-known authors have used this technique.

Illustrating my 250th Anniversary Book

I'm working on some illustrations for my 250th anniversary book about Plymouth, NH.  I'm also looking to find the negatives for photos I took when writing the original newspaper columns and magazine articles. 

I've discovered, the more I do it, the more I enjoy sketching for my books.

Plymouth, NH's 250th Anniversary

My latest book project, which will connect with some of my other writing projects in progress, is to compile my many newspaper columns featuring the history of the town where I live, Plymouth, NH.  The 250th anniversary of the town will be celebrated throughout 2012.

Over the years, I've written about the history of New Hampshire and Plymouth for newspapers and magazines.  Why not compile some of these into book form and use my illustrations and photos to accompany the articles/chapters?

I've started a blog to keep readers updated about this project, Plymouth, NH's 250th Anniversary.  Check it out periodically for my current status.

Family Story & Civil War Workshop

I held my Family Story & Civil War Workshop a few days ago. Had a fun time, but it's good I'm flexible and have had lots of experience with different types of writing.


Those attending were interested in writing poetry and stories for children, not so much based on family stories and Civil War research. Since I've written and been published in both these areas, I brought them information in their fields while I also taught them how to incorporate family and personal experiences into mix.

Also, as I showed them how I used some of my Civil War research for this type of writing, perhaps I also gave them ideas for research in case they developed "writer's block" with what they were doing.

Teaching writing workshops of any type is enjoyable for me. I like to inspire and encourage other writers. In the midst of doing this, I often find inspiration myself.

Finding Your Writing/Speaking Niche with the Presidents' Wives

Finding a niche for your writing and speaking venue helps writers further their careers. Feather Schwartz Foster has done this with the earlier First Ladies of our country. As a presidential historian, with particular interest in the presidents' wives, Ms. Foster writes about them, teaches at adult education classes and gives talks.

Her new book, The First Ladies: From Martha Washington to Mamie Eisenhower, An Itimate Portrait of the Women Who Shaped America, you'll discover interesting facts about the nation's presidential wives you may not have known before. Often you don't hear about the wives who helped their husbands shape this nation's history. But many played an important role, whether behind the scenes or in the public eye.

Ms. Foster devotes a chapter to each of these ladies, from Martha Washington to Mamie Eisenhower, and gives us insight into their lives and tells about their unique accomplishments. There is a picture of each lady with her chapter.

This book is a fascinating read. I'd also recommend it as a supplement to any U.S. history class.

As a writer, you can learn from Ms. Foster on finding a niche to write about and to capitalize upon as you branch out into teaching and speaking events.

Compile a "Seven Wonders in Your Home Town" Booklet

When substitute teaching the other day, I read a chapter in the book, The Seven Wonders of Sassafras Springs, to the fifth graders. (Their teacher is reading the entire book to them.) The young boy in the story wanted to see the Seven Wonders of the World. This wasn't possible, so his father suggested he look for seven wonders around his home town of Sassafras Springs.


Discover Your Own Wonders

I discussed with the youngsters the possibility of discovering seven wonders in their town. Several of the students began naming sites and events they considered wonders.

This got me thinking about listing seven wonders in the town where I live. As a writer, the idea of making a booklet of the wonders, with activities for youngsters, seemed a possibility.

Look around your own town for wonders to see and do. Bring your children into the activity. Perhaps read the book by Betty G. Birney to get them involved. They will be amazed at what they can find. As in the book, these wonders may involve people.

Make a List of Wonders

Start by making a list of the wonders. Research the stories behind them. Interview people. Then visit the wonders and take photos. Make a booklet of your own.

For instance, wonders in my town of Plymouth, NH might involve:

•The Boy Scout fountain in the town square

•The former Draper Maynard factory building where baseballs and gloves once were made...and Babe Ruth visited.

•The old Railroad Station

•A possible Underground Railroad site

•A World War II fighter pilot...interview him and look through his pictures. He even flew with Charles Lindbergh on training missions.

Then go further afield in the region. Discover wonders in nearby towns. While in these areas, take hikes, go geocaching, collect rocks and study geology, go swimming, and find that your adventures for 2011 can be inexpensive but great fun...by yourself, as a family, or in a group.

(c)2010 Mary Emma Allen

(Mary Emma Allen has been a travel editor for a hometown magazine, writes travel articles, as well as books for children and adults. E-mail her about the wonders you find in your hometown at me.allen@juno.com )

Baffled by Social Media? Read Susan Gunelius's Amazing Book

So much is happening so fast in the world of Social Media (Facebook, Twitter, My Space, Linked In, etc.) that writers and business people often are baffled about how to utilize these new methods for  promoting themselves and their business.  Sometimes we're puzzled about how to simply use them...and wonder why we should.

Susan Gunelius, a very knowledgeable author, teacher and speaker on this topic has many great tips in her latest book, 30-Minute Social Media Marketing: Step-by-Step Techniques to Spread the Word About Your Business.  She literally takes you step-by-step into this world if you're new to utilizing social marketing.  Also, if you have been involved, she introduces you to more techniques that will help you spread the word.

Also, with Susan's methods, you don't need to spend hours at a time on the Internet, thus neglecting your business or your writing.  She breaks it down into only 30 minutes a day.

Dream to Reality

In order to make a reality my dream of a blog about New Hampshire history, reflecting some of the topics I wrote about in my newspaper column, New Hampshire of Yesteryear, I MUST get to work. I'd like to have it as a reference for teachers who teach this topic in elementary and high school, as well as home schools.

For many years I wrote this column (under a couple of names) for New Hampshire newspapers and tourist publications. It seemed popular, based on the responses I received from readers.

I've even been invited to give talks on the topic, another way I enjoy sharing my research and writing.

From this blog and those columns, I'm also contemplating a book.

(NH State House; sxc.hu image)

Farming Heritage Memory Book

One of my latest projects...at least one I'm contemplating...consists of compiling a book of my farming heritage memories for my daughter, grandchildren and other descendants.  I grew up on a farm and am the daughter, granddaughter and great granddaughter of farming people.

Since my daughter and grandchildren, nieces and nephews have never been involved in farming, I want them to have a sense of their heritage.  Perhaps others will be interested in such a book, too.  I've written about this project, and other farming memories on my Farm Girl Heritage blog.

http://farmgirlheritage.blogspot.com/2010/10/farming-heritage-memory-book.html

(sxc.hu image)

Do Our Writing Niches Change with the Times?

Do our writing niches change with the times or simply adjust as we expand our horizons? 

Although I've written my "Country Kitchen" cooking column for more than 40 years, I've branched out into other areas:

• Due to the necessity of earning a living
• Markets available
• My changing interests
• New technology that introduces new subjects
• Living in different parts of the country

I've discovered that I must adapt, whether it's writing about the same topic and tweaking it or writing about something new.

For instance, when I started writing for publication, we hardly ever heard of Alzheimer's disease.  However, both my mom and aunt developed this illness and I became their main caregiver.  Through this experience, I've been able to write, blog and speak about this illness and help others cope. 

At another point in my life, after requests for quilts from customers, I turned my sewing business into a quiltmaking business and then began writing on that topic for magazines and online publishers.

You will find new niches cropping up in your life as new opportunities open up.  You'll leave some niches or come back to them.  You'll develop a style and audience that will begin to be recognized as yours.

What niches have you found?

You Can Write for Niche Markets
Niche Marketing for Writers, Speakers, and Entrepreneurs
Awesome Article Marketing: Dominate Your Niche and Get Rich
Blog Profits: Insider Secrets to Making Money with Powerful Niche Blogs

Kyra E. Hicks Discovers Her Niche

I've discussed previously that branding, or discovering one's niche, has become one of the popular ways of publicizing one's business or writing. We try to find common threads among our various interests so we can link them together.

Kyra E. Hicks has discovered a niche researching and writing about quilters and quiltmaking, especially as it applies to Sistah quilters and their work. She writes the blog, Black Threads, and most recently the book about slave quilter Harriet Powers.

This I Accomplish: Harriet Powers' Bible Quilt and Other Pieces

presents the fascinating story of Harriet Powers and Kyra's interesting search for the quilts and the stories behind them.

Now, in her search, it would be such fun if Kyra could locate other fabric art done by Harriet Powers, because there are indications that the two known ones weren't her only quilts.

In your writing, have you found an area in which you can specialize? Have you found your niche or brand?

If not, begin to see if you have any threads that tie together, threads of common interest that can pull your work together for promotion and reader interest?

Branding Your Novels the Elm Creek Way

Branding has become a buzz word in the business world, a way to call recognition to your name or business name and thus acquire more sales. I've written a number of articles about branding and have been studying how it could help in my writing world.

One area an author can utilize branding is by writing a series of books with the same setting, same characters, same theme...at least some thread tying them all together as Jennifer Chiaverini has done with her Elm Creek Quilts novel series. I've written about this technique in the post, Branding - The Elm Creek Way.

Have you looked into developing a brand for your business or name?

Mary Emma Allen's Children's Anthology Reviewed

It's so exciting when an author discovers a glowing review to a book, a review they hadn't known about. This morning, while searching the Internet for other material, I discovered the review of my children's anthology, Tales of Adventure & Discovery at BookReview.com.

The reviewer seemed to grasp what I was trying to accomplish with my book and "hit the nail on its head:"

The stories are from the heart and home, reflecting an understanding of children and childhood in a way that reaches out to children and lets them feel connected to the stories.

I also discovered that the book is available on Amazon. A friend said she'd carry it on her site, too.

The Excitement of Getting Back to My Art Work

Something seems to be nudging me back to my art work. Many years ago I worked in oils, acrylics and watercolor. I also sketched and did pen and ink.

I took private lessons and my teacher, a well known artist in Waco, TX, encouraged me to keep going when we had to move from the area. Eventually I took a two-year correspondence course with the Famous Artists School. That stretched me in my abilities and introduced me to various medium.

I sold quite a few of my paintings. In looking over those remaining, I have to admit, I'm impressed! I can envision reprints, greeting cards and postcards, perhaps notepaper, even items like mugs, aprons, t-shirts and more.

Is that cheapening my work? I think it allows more people to enjoy it...and hopefully be uplifted.

Some of my variety of work:

• Scenery
• People
• Animals
• Home portraits
• Birds
• Abstract
• Mystical
  

In the form of:

• Canvasses of various sizes
• Greeting cards
• Postcards
• Book Illustrations

Then I became more involved in quiltmaking and writing. Nowadays, I find myself sketching on note paper and envelopes. I've pulled out a small sketch book I can tuck into a pocket or purse.

Something tells me I can combine all of these, especially with the new innovations of selling online.

(Image by sxc.hu)

Making Sense of the Chaos

For years, I've often put my rough drafts, current projects, and copies of columns and articles into files and the files into boxes or file drawers. Sometimes there will simply be clippings, pamphlets and other items that make their way there, too.

Then how, I ponder, do I find them?

At one time I was much better organized. However, after living in a multi-generational house for more than a decade and balancing several jobs or businesses along with my writing, I sometimes feel I'm buried in chaos.

So, after hearing a couple of speakers mention the 20 Minutes a Day to Organization process, I determined to stick with it. (I've started several times, saw no progress in my mess and gave up.)

I've been doing this for about two weeks. From the outside, it doesn't look like I've accomplished much, but I know I'm making progress. My husband says he can see the floor in our bedroom/living room area!

I've found some older drafts that I can revitalize. I discovered greeting card designs from the days I made these for sale. I've found research, family memorabilia and other items to stimulate my writing.

So I'll stick to my 20 minutes of making sense of my chaos.

Finding Time for Writing

I find the time for my writing with current deadlines...like my b5 media blogs and Country Kitchen columns. However, finding time for my other writing projects, midst substitute teaching, working at the deli, and helping Jim with our business, seems to go by the wayside.

I must, this summer, squeeze in more than hit-and-miss time if I'm to finish:

• Sarah Jane picture book
• Papa Goes to War chapter book
• Uncle Buffalo Bill picture book
• Promoting my Family Story Writing classes

Decide upon a direction....and focus until I'm finished!

What is My Brand?

Should writers brand themselves or be a multi-faceted writer?

There are differing opinions to this. If you focus on one objective, you will miss other opportunities. If your chosen field falters, you may not be able to move forward in it.

I've been a multi-faceted throughout my life and have had many writing experiences. Where do I go from here?

Do I focus (brand myself) on one area exclusively? Or do I venture into the various opportunities that come along, or that I seek out?

Writers Build Upon Their Published Books

Writers are taught to "get the most mileage from the material they research and write. When we write a book, can we write others in the same vein or related to it? You'll even find this in the children's book writing field.

When I discovered the children's story book, The Quiltmaker's Gift, I didn't realize there were related books with quilt patterns and suggestions. In researching an answer for a reader's question about this book, I discovered more and wrote about them in Follow-up Books for the Quiltmaker's Gift.

You may want to check out these books:
The Quiltmaker's Gift
Quilts From the Quiltmaker's Gift
More Quilts From the Quiltmaker's Gift

How can you expand upon the books you write, whether they're for children or adults, fiction or non-fiction. Put on your thinking cap!