So much is happening so fast in the world of Social Media (Facebook, Twitter, My Space, Linked In, etc.) that writers and business people often are baffled about how to utilize these new methods for promoting themselves and their business. Sometimes we're puzzled about how to simply use them...and wonder why we should.
Susan Gunelius, a very knowledgeable author, teacher and speaker on this topic has many great tips in her latest book, 30-Minute Social Media Marketing: Step-by-Step Techniques to Spread the Word About Your Business. She literally takes you step-by-step into this world if you're new to utilizing social marketing. Also, if you have been involved, she introduces you to more techniques that will help you spread the word.
Also, with Susan's methods, you don't need to spend hours at a time on the Internet, thus neglecting your business or your writing. She breaks it down into only 30 minutes a day.