Jennifer Chiaverini is promoting her next book, Sonoma Rose, with her "postcard and pin pal" technique. I participated in the promotion for her last book, but didn't hear about this one until after her quota of readers signed up.
For distributing the postcards Jennifer sends them, each volunteer receives a limited edition Sonoma Rose pin. This certainly is a fun way to promote...for the author and the volunteers.
Jennifer is author of the Elm Creek Quilts series.
Do you promote with postcards? Do you have any interesting techniques for distributing them?
Showing posts with label Elm Creek Quilts. Show all posts
Showing posts with label Elm Creek Quilts. Show all posts
Friday, January 27, 2012
Tuesday, January 25, 2011
Postcard Promotion for Your Books - Try Jennifer Chiaverini's Method
I've used postcard promotion for a number of my books, sending out postcards to announce the new release, even printing an order blank on the card. I've also had extra cards printed without order blanks and use them when I correspond with fans, family and friends.
I'm impressed with the use of postcards to announce Jennifer Chiaverini's new Elm Creek Quilts novel, The Union Quilters
. Jennifer mentioned on Facebook that she had 20 postcards and a Union Quilters' pin, to send to the first 100 people who responded with an e-mail. She would appreciate their distributing the cards, which announced her new book and listed her upcoming appearances.
I responded in time to receive the cards and have been handing them out to my daughter's quilt group, the local library and a local bookstore where I teach workshops. I'm also mailing them to friends who read the Elm Creek Quilts books and/or are involved in quilting.
Do you have unique ways of using postcards to publicize your books?
I'm impressed with the use of postcards to announce Jennifer Chiaverini's new Elm Creek Quilts novel, The Union Quilters
. Jennifer mentioned on Facebook that she had 20 postcards and a Union Quilters' pin, to send to the first 100 people who responded with an e-mail. She would appreciate their distributing the cards, which announced her new book and listed her upcoming appearances.I responded in time to receive the cards and have been handing them out to my daughter's quilt group, the local library and a local bookstore where I teach workshops. I'm also mailing them to friends who read the Elm Creek Quilts books and/or are involved in quilting.
Do you have unique ways of using postcards to publicize your books?
Thursday, December 31, 2009
Branding Your Novels the Elm Creek Way
Branding has become a buzz word in the business world, a way to call recognition to your name or business name and thus acquire more sales. I've written a number of articles about branding and have been studying how it could help in my writing world.
One area an author can utilize branding is by writing a series of books with the same setting, same characters, same theme...at least some thread tying them all together as Jennifer Chiaverini has done with her Elm Creek Quilts novel series. I've written about this technique in the post, Branding - The Elm Creek Way.
Have you looked into developing a brand for your business or name?
One area an author can utilize branding is by writing a series of books with the same setting, same characters, same theme...at least some thread tying them all together as Jennifer Chiaverini has done with her Elm Creek Quilts novel series. I've written about this technique in the post, Branding - The Elm Creek Way.
Have you looked into developing a brand for your business or name?
Subscribe to:
Posts (Atom)