Branding has become a buzz word in the business world, a way to call recognition to your name or business name and thus acquire more sales. I've written a number of articles about branding and have been studying how it could help in my writing world.
One area an author can utilize branding is by writing a series of books with the same setting, same characters, same theme...at least some thread tying them all together as Jennifer Chiaverini has done with her Elm Creek Quilts novel series. I've written about this technique in the post, Branding - The Elm Creek Way.
Have you looked into developing a brand for your business or name?