Kyra E. Hicks Discovers Her Niche

I've discussed previously that branding, or discovering one's niche, has become one of the popular ways of publicizing one's business or writing. We try to find common threads among our various interests so we can link them together.

Kyra E. Hicks has discovered a niche researching and writing about quilters and quiltmaking, especially as it applies to Sistah quilters and their work. She writes the blog, Black Threads, and most recently the book about slave quilter Harriet Powers.

This I Accomplish: Harriet Powers' Bible Quilt and Other Pieces

presents the fascinating story of Harriet Powers and Kyra's interesting search for the quilts and the stories behind them.

Now, in her search, it would be such fun if Kyra could locate other fabric art done by Harriet Powers, because there are indications that the two known ones weren't her only quilts.

In your writing, have you found an area in which you can specialize? Have you found your niche or brand?

If not, begin to see if you have any threads that tie together, threads of common interest that can pull your work together for promotion and reader interest?

Branding Your Novels the Elm Creek Way

Branding has become a buzz word in the business world, a way to call recognition to your name or business name and thus acquire more sales. I've written a number of articles about branding and have been studying how it could help in my writing world.

One area an author can utilize branding is by writing a series of books with the same setting, same characters, same theme...at least some thread tying them all together as Jennifer Chiaverini has done with her Elm Creek Quilts novel series. I've written about this technique in the post, Branding - The Elm Creek Way.

Have you looked into developing a brand for your business or name?

What is My Brand?

Should writers brand themselves or be a multi-faceted writer?

There are differing opinions to this. If you focus on one objective, you will miss other opportunities. If your chosen field falters, you may not be able to move forward in it.

I've been a multi-faceted throughout my life and have had many writing experiences. Where do I go from here?

Do I focus (brand myself) on one area exclusively? Or do I venture into the various opportunities that come along, or that I seek out?

Authors - Use Obama Techniques in Your Promotions

Promotional Techniques in the Internet Age

More than any other presidential candidate, Barack Obama and his team appear to have utilized the wide reaching appeal of the Internet and the technique of branding to appeal to the masses and promote him as the best person to lead our country. Whether you agree or not with the results of the presidential election, you’ll have to admit that the Obama team used promotional methods that worked.

Can we as authors learn from this?

BRANDING – Finding a key word or buzz word that captured the attention and emotions of the public seemed important in the campaign. What did they settle on? Something very simple…. the word CHANGE.

This word has a different meaning for everyone. It can evoke images of change for the better or fear of change for the worst. Somehow the Obama team was able to construe images of changing one’s present situation for the better so that the majority followed blindly with images of something they considered “better” dancing in their heads.

As more and more people picked up on CHANGE, the campaign gained momentum for most Democrat candidates.

Can you find a buzz word that will appeal to your readers? It should be something simple…something that ties in with your book, your writing, and/or you. It should evoke appealing images and emotion in the minds of your readers (who will become your fans or followers).

However, be cautious that your buzz word doesn’t give the idea that you promise more than you can deliver.

USE OF THE INTERNET – In today’s world, it’s almost imperative that you utilize the Internet as much as you can. You saw this in the Obama campaign with web sites, blogs, and YouTube town meetings.

Web Site/Blog - Most authors have a web site and/or blog where they post information about their books and their lives. Blogs enable them to keep their readers informed on a day-to-day basis.

YouTube can help you with book trailers, talks, and demonstrations, even meetings with your readers. How did Obama utilize these online features to reach the public, whereas other candidates appeared still to be learning there was an Internet out there?

Do you have a Buzz Word?