Jennifer Chiaverini is promoting her next book, Sonoma Rose, with her "postcard and pin pal" technique. I participated in the promotion for her last book, but didn't hear about this one until after her quota of readers signed up.
For distributing the postcards Jennifer sends them, each volunteer receives a limited edition Sonoma Rose pin. This certainly is a fun way to promote...for the author and the volunteers.
Jennifer is author of the Elm Creek Quilts series.
Do you promote with postcards? Do you have any interesting techniques for distributing them?