Promotion...promotion...promotion. How to do it without a great deal of expense confronts most authors. Generally the object is to sell your books and make money from them. (Although there are a few authors write books for family use or as promotion pieces themselves.)
The Frugal Book Promoter, by Carolyn Howard-Johnson gives authors a multitude of methods for promoting their books the "frugal" way. "How to get nearly free publicity on your own or by partnering with your publisher" is Carolyn's subtitle in this second edition, which she has updated and expanded by more than 100 pages.
In this electronic age, there are new methods of promotion continually available, and Carolyn, an award-winning author and marketer, is aware of them. The book is only one in her "How to do it Frugally Series."
I'm also excited that I'm featured in this edition, with mention, on page 218, of my participation in a promotion technique.
Have fun learning how YOU can promote your books without a great deal of expense.