Friday, November 11, 2011

Promoting Your Book with Ideas from The Frugal Book Promoter

Promotion...promotion...promotion.  How to do it without a great deal of expense confronts most authors.  Generally the object is to sell your books and make money from them.  (Although there are a few authors write books for family use or as promotion pieces themselves.)

The Frugal Book Promoter, by Carolyn Howard-Johnson gives authors a multitude of methods for promoting their books the "frugal" way.  "How to get nearly free publicity on your own or by partnering with your publisher" is Carolyn's subtitle in this second edition, which she has updated and expanded by more than 100 pages.

In this electronic age, there are new methods of promotion continually available, and Carolyn, an award-winning author and marketer, is aware of them.  The book is only one in her "How to do it Frugally Series."

I'm also excited that I'm featured in this edition, with mention, on page 218, of my participation in a promotion technique. 

Have fun learning how YOU can promote your books without a great deal of expense.

1 comment:

Carolyn Howard-Johnson said...

Oh, gosh! What a wonderful way to celebrate the luck of 11/11/11! Those writers who are tempted to help their careers with this book but haven't quite decided might want to see what Jim Cox, editor of Midwest Reviews, says about it at

You can tell I am jazzed because I know how much this book can help other authors.