Sunday, July 22, 2007

Harry Potter & Loss Leaders

While we're in the midst of the Harry Potter flurry with new book and new movie almost simultaneously (great PR strategy), here's an interesting take on Harry Potter in the book stores found at Yvonne Russell's Grow Your Writing Business blog, Harry Potter, the Loss Leader & Your Independent Bookseller .

"Did you know that discount chain stores and buyers' clubs often can sell Harry Potter and other bestsellers for less than an independent bookseller can buy it for?" Yvonne asks. Then she goes on the explain why...and why you may want to support your independent bookstore. (CHeck out the link above.)

Carolyn Howard-Johnson, who also was involved in retail in an earlier career, has interesting views on this topic, too. Check out: J.K Rowling, the LA Times and the Deadly but Hallowed Profit Conundrum


Mary Emma Allen said...

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Carolyn Howard-Johnson said...

Yes!! All of us authors can learn more about marketing from what bookstores do right--and what they do wrong! (-

Thank you for including my link, Mary Emma.

Carolyn Howard-Johnson
Bestselling author of THIS IS THE PLACE, HARKENING, TRACINGS and the HOWTODOITFRUGALLY SERIES of books for writers