Thursday, December 31, 2009

Branding Your Novels the Elm Creek Way

Branding has become a buzz word in the business world, a way to call recognition to your name or business name and thus acquire more sales. I've written a number of articles about branding and have been studying how it could help in my writing world.

One area an author can utilize branding is by writing a series of books with the same setting, same characters, same least some thread tying them all together as Jennifer Chiaverini has done with her Elm Creek Quilts novel series. I've written about this technique in the post, Branding - The Elm Creek Way.

Have you looked into developing a brand for your business or name?

Wednesday, December 30, 2009

Mary Emma Allen's Children's Anthology Reviewed

It's so exciting when an author discovers a glowing review to a book, a review they hadn't known about. This morning, while searching the Internet for other material, I discovered the review of my children's anthology, Tales of Adventure & Discovery at

The reviewer seemed to grasp what I was trying to accomplish with my book and "hit the nail on its head:"

The stories are from the heart and home, reflecting an understanding of children and childhood in a way that reaches out to children and lets them feel connected to the stories.

I also discovered that the book is available on Amazon. A friend said she'd carry it on her site, too.